Praxis II Marketing Education Exam
This exam is designed for individuals who like teach marketing at the middle and high school level. You will be given two hours to complete his 120 multiple-choice exam. There will be 14 questions regarding personal selling, 14 regarding advertising and sales promotion, 20 regarding human relations and communication, 12 regarding marketing mathematics, 14 regarding merchandising, 22 regarding general marketing, and 44 questions regarding marketing education, curriculum, instruction and career planning.
Personal Selling
This section of the exam will assess your knowledge of a buyer’s motivation, customer types, sales transactions, product knowledge, and personality traits of the salesperson. The segments of the sales process such as: approach, needed determination, objection resolution, merchandise presentation, and selling will also be included in this section of the exam.
Advertising and Sales Promotion
This section of the exam will assess your knowledge of public relations, sales promotions, merchandising displays, advertising media, advertising goals, and principles and laws governing advertising.
Human Relations and Communication
This section of the exam will assess your knowledge of written communication, interpersonal communication, listening skills, ethics, eye contact, gestures, verbal communication, telephone sales techniques, large and small group presentations, and the interpretation of verbal and nonverbal communication.
Marketing Mathematics
This section of the exam will assess your knowledge of employee compensation, stock to sales ratios, seasonal discounts, cash discounts, trade discounts, mark downs, mark ups, and selling costs.
Merchandising
This section of the exam will assess your knowledge of customer service, the lifecycle of merchandise, inventory control, buying, receiving, conducting quality assurance checks, and pricing merchandise.
General Marketing
This section of the exam will assess your knowledge of industrial marketing, global marketing, business ownership, entrepreneurship, credits, and organizational skills. Economic systems such as capitalism, communism and socialism along with economic concepts of profits, productivity, and supplying demand will also be included in his section of the test. Your knowledge of marketing and research, methodologies, financing, pricing, product promotion, marketing research, product distribution, risk management and selling will also be assessed.
Marketing Education, Curriculum, Instruction, and Career Planning
This section of the exam will assess your knowledge of the responsibilities of employers and employees, the job search and interview process, student evaluation, and marketing curriculum. Your knowledge of career planning in the marketing field, the history and development of vocational education and marketing education, student organizations, such as DECA and their relationship to marketing education, and legal considerations of marketing education will also be assessed in this section of the exam.
